The campaign is part of the two entities’ joint efforts to reduce motorcycle accidents, which jumped 33% from 300 in 2020 to 400 in 2021.
Major delivery companies in the emirate will be featured in the campaign to alert delivery riders to road safety standards and urge motorists to take care when riding or passing motorcyclists.
According to Abdulla Yousef Al Ali, CEO of RTA’s Licensing Agency, speeding delivers drivers who put themselves and other road users at risk.
“Ensuring road safety is a shared social responsibility that requires the help of the community as well as the drivers. RTA commends the key role played by Dubai Police, delivery companies and social media influencers in achieving the goals of this campaign,” Al Ali said in a statement.
“Harassing delivery riders tend to distract their concentration during the ride, which can lead to serious accidents,” he noted.
He said that RTA has updated the regulations relating to the delivery service sector to achieve the highest levels of security in accordance with the best international standards.
Meanwhile, Colonel Jumaa Bin Suwaidan, deputy director of the Dubai Traffic Department at Dubai Police, said the force was working with RTA to improve road safety and undertake joint awareness programs.
“The two entities will unite to make runners aware of safety and security instructions. Coordination meetings will be held and joint outreach efforts will be made to achieve the common goals of reducing the number of traffic-related injuries and fatalities,” Colonel Bin Suwaidan said.
RTA has developed dedicated training materials for drivers, launched joint inspection campaigns with the Dubai Police and disseminated these regulations to delivery service companies.