Service business

Priority Pass to extend the Ready 2 Order F&B service

Priority Pass has announced plans to double the number of lounges offering its Ready 2 Order food and beverage service.

Technology – which was tested in October 2020 – allows customers to order food and drink from their mobile by scanning a QR code or tapping an NFC-enabled device on signage in the lounge.

The group says the service will now roll out to 30 more salons by next year, details of which will be announced “in the coming months”.

Priority Pass said the launch of the Ready 2 Order initiative has meant that “a number of lounges have been able to protect the supply of F&B for customers, while ensuring that all lounge members and staff can remain in security via a contactless ordering process”.

Over 100,000 orders have so far been processed through the solution, which is currently offered at venues such as the Club Aspire Lounge at Heathrow T5. A full list of participating lounges can be viewed here.

Priority Pass also said it was “looking to expand the services it offers members beyond lounge access,” adding that it was “examining how its members travel to and from the airport, to really improve the travel experience by creating the most seamless journey for them, from the moment they leave home until they arrive at their destination”.

No specific details were given about these plans – Business trip will report as more information becomes available.

Earlier this year, Priority Pass announced plans to add more than 150 new airport lounges to its program by the end of 2021, along with 100 new “premium dining and relaxation experiences and lounges railways and ports”.

Priority Pass will add more than 150 airport lounges in 2021

Commenting on the expansion of the Ready 2 Order service, Christopher Evans, co-CEO of Collinson (owner of Priority Pass), said:

“Priority Pass has always been committed to providing the best possible travel experiences for our members around the world – and that was the case when we implemented Ready 2 Order to continue serving food and drink to our customers. in select salons during the pandemic.

“The global travel industry is thrilled to welcome passengers again – and to see levels of personalization we haven’t seen since before the pandemic. But we must continue to push ourselves to ensure that the experiences we we offer passengers when they take to the skies are truly top-notch, and we have some very exciting announcements to come along the way – so watch this space for more soon.