Service business

JS Bank partners with Visa for a loyalty cashback service – Business & Finance

KARACHI: JS Bank, one of the fastest growing banks in Pakistan, has partnered with VISA, a global leader in digital payments for round-the-clock cashback on purchases via JS credit cards.

The agreement was signed, at the Visa Innovation Center in Dubai, between Atif Salim Malik, Head of Retail Banking Group – JS Bank, and Leila Serhan, GCM North Africa Levant and Pakistan – Visa, alongside others senior representatives of both institutions.

This one-of-a-kind cashback allows customers to get instant cashback within 24 hours of purchase. This will bring relief and convenience to customers and is another step for JS Bank in providing cutting-edge offers to its valued customers.

Speaking on the occasion, Atif Salim Malik said: “Today’s banking and payments landscape demands agility. We are thrilled with this unique partnership with VISA and look forward to enabling our customers to enjoy powerful, digitally driven payment solutions and experiences. »

Leila Serhan, Senior Vice President and Group Country Manager for North Africa, the Levant and Pakistan, Visa, said: “In Pakistan, we have seen a significant shift to digital payments during the pandemic, which does not show no signs of slowing down. Visa is delighted to partner with JS Bank to launch this first-of-its-kind cashback loyalty service, a unique proposition tailored to the changing needs of consumers in Pakistan.

Copyright Business Recorder, 2022