Service sector

Dr. Shukla – FBC News

While all sectors play an important role in economic development, the service sector has a lot of potential.

This was pointed out by Fiji National University College of Business and Hospitality Assistant Professor Dr. Avanish Shukla.

Dr Shukla believes the pandemic has taught us valuable lessons that countries shouldn’t rely too heavily on just a few sectors.

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He adds that businesses and policy makers should break out of traditional thinking and look at market needs.


“Fiji has been a Commonwealth country, an English speaking country, we have a lot of potential in our workforce. So I guess the service sector if the government can start looking at the opportunities in the service sector, that will be great.

The Business Process Outsourcing Council of Fiji recently launched the new Outsource Fiji brand, and Dr Shukla says it’s a step in the right direction.

Dr Shukla says more investment is also needed in the micro-small and medium enterprise sector.

“Knowing that in MSMEs we don’t need to invest significantly and fortunately government initiatives are very good.”

Tourism and agriculture are the main contributors to economic growth.

Industry experts believe that investing in the service sector will have long-term benefits.

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