Service concept

Chery adopts its user-centric global service concept for Malaysia to offer competitive service policies

It is already firmly established that Chery is returning to Malaysia, although the exact date when this will happen is still unknown. After signaling its return several times, most recently in August, the automaker is now bringing in demo units for viewing and evaluation.

To be showcased in a series of behind-closed-doors previews when they arrive, the incoming units will consist of models expected for our market, namely the Tiggo 4 Pro, Tiggo 7 Pro and Tiggo 8 Pro as well as the Omoda 5 EV, as well as examples of PHEV.

While all the focus will no doubt be on these vehicles when the brand is reintroduced here, the company says it’s also laying the groundwork for the back-end to keep pace with sales.

On the program, the establishment of a new national sales and after-sales network, supported by software and hardware optimization as well as by competitive service policies. Although not detailed, the latter could indicate the possibility of a longer warranty package, such as the 10-year or 1,000,000 km warranty it offers to South African buyers.

The company says it will build on the warm, user-centric approach to after-sales service it uses with great success in other global markets, with the aim of providing its Malaysian buyers the same level of high quality service.

He added that he will continuously work to build and maintain the trust of Malaysian consumers through thorough market research, understanding their needs and wants, and gradually optimizing and expanding his services to better serve the local market.